Aroma Café - Instagram Marketing

Aroma Café had great coffee and ambiance but struggled to stand out in Koramangala's competitive café scene. Low foot traffic, minimal social media presence, and difficulty attracting the millennial and Gen-Z demographic who rely heavily on Instagram for discovering new spots.

Developed an Instagram-first content strategy with professional food photography, aesthetic flat-lays, and behind-the-scenes content. Created Instagrammable moments within the café, collaborated with food bloggers and influencers, ran targeted local campaigns, and engaged with the community through stories and reels showcasing the café's unique vibe.