Content • Social • Photography
Aroma Café - Instagram Marketing
Created stunning visual content and Instagram strategy for a Koramangala café. Transformed it into a trending hotspot with consistent queues and features in food blogs.
Client
Aroma Café
Industry
Food & Beverage
Duration
8 months
Year
2024
The Challenge
Aroma Café had great coffee and ambiance but struggled to stand out in Koramangala's competitive café scene. Low foot traffic, minimal social media presence, and difficulty attracting the millennial and Gen-Z demographic who rely heavily on Instagram for discovering new spots.
Our Solution
Developed an Instagram-first content strategy with professional food photography, aesthetic flat-lays, and behind-the-scenes content. Created Instagrammable moments within the café, collaborated with food bloggers and influencers, ran targeted local campaigns, and engaged with the community through stories and reels showcasing the café's unique vibe.
Results
Instagram Growth
15K+
Followers gained in 8 months
Foot Traffic
120%
Increase in daily customers
Weekend Queues
Consistent
Regular weekend waiting lists
Blog Features
8+
Features in popular food blogs
Services Provided
- Instagram Strategy
- Food Photography
- Influencer Marketing
- Content Creation
- Community Management